1984 2

Most anything the party does persuasively appeals to pathos or ethos. Of course, they cannot give a logical argument to back up anything, so logos is out of the question. Anyone who can see through the advertisements are kept quiet because of the party's ability to remove people from the consciousness of everyone in their sphere of control. A great example of both is the two minutes hate, which is not only a persuasion attempt, but also a sort of amplifier for other advertisements. In this two minutes hate, the enemies of the party are displayed menacingly and the people in the hate are artificially made extremely angry. This, of course would appeal to their emotion and they will continue to associate Eur/Eastasia negatively. Then, they are artificially made proud and happy as an image of Big Brother appears. The emotional state of the observers is altered to different extremes based on the situation, and Big Brother appears more trustworthy, so other ads featuring him will have more impact.